CONVERSATIONS AT LA SALITA
Conversations at La Salita by FUE
Conversations at La Salita by FUE featuring individuals making real decisions in leadership, impact, AI, and business growth.
- In person.
- Inspirational talk in a small-format setting.
- Limited spots available.
WHY DOES THIS MATTER?
We live surrounded by headlines about innovation. Here, you’ll hear from those who are truly putting it into practice.
These conversations bring:
- Real-world implemented cases.
- Replicable models already generating value.
- Practical lessons and strategic clarity.
- High-level connections.
At La Salita, thinking calmly isn’t a luxury. It’s a way to lead better.
If you work in:
- HR and talent management.
- Executive management or strategic leadership.
- Organizational innovation.
- Training and development.
- Impact and value measurement.
…this space is designed for you.
WHAT YOU’LL EXPERIENCE
At La Salita, we don’t hold large-scale conferences.
We create conversations where:
- Leadership in the age of AI is discussed.
- How to measure real value in organizations is analyzed.
- Work models impacted by technology are explored.
- Trust is reflected on as a competitive advantage.
- Business vision from high-demand sectors is shared.
Small format. High impact.
UPCOMING CONVERSATIONS
Trust as a Driver of Business Growth
Speaker: Libby Maman
Role: Libby is an expert advisor to OCDE on open governance and has been recognized with multiple awards for her innovative research.
Date: 05/07/2026
Time: 05:00 PM – 16:00 PM
Location: La Salita by FUE, Calle Santa Cruz de Marcenado 33, mezzanine 6, 28015 Madrid
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Governance and Trust: The Invisible Asset That Changes Everything
A reputational crisis can destroy in days what an organization has spent decades building. A leadership mistake can erode the credibility of an entire institution. And internal distrust can slow growth more than any competitor.
In a context where citizens, users, and employees increasingly question leaders and institutions, trust is no longer assumed. It is measured, managed, and cultivated.
Researcher and PhD in governance and organizational trust, Libby Maman works as a consultant for entities and governments worldwide. She has advised organizations on assessing internal and external trust and translating it into tangible results: consumption, reputation, engagement, and legitimacy. She is an expert advisor to the OECD on open governance and has been recognized with multiple awards for her innovative research.
Her conclusion is clear: trust is not an aspirational intangible. It is a strategic lever.
In this session, you will discover:
- What organizations can do to strengthen trust in an environment of growing skepticism toward leadership.
- The direct and measurable impact of improving internal and external trust on organizational outcomes.
- Which governance models create stronger, more sustainable, and resilient relationships with employees, clients, and stakeholders.
- Patterns shared by organizations that have achieved remarkable improvements by strategically prioritizing trust.
Because in a world where everything can be copied—technology, processes, products—trust is the only asset that cannot be faked.
The session will include a Q&A and interactive segment to explore how to turn trust into a real competitive advantage within organizations.
The forefront of value measurement and how to apply it
Speaker: Daniel Fujiwara
Position: One of the world’s leading experts in measuring the value of intangibles for corporations and governments.
Date: 06/26/2026
Time: from 10:00 AM to 11:00 AM
Location: La Salita by FUE, Calle Santa Cruz de Marcenado 33, mezzanine 6. 28015 Madrid
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The Forefront of Value Measurement and How to Apply It
Imagine that tomorrow your culture disappears. Your capacity to innovate. Your reputation. Your social impact. How much would your organization be worth then? Exactly.
Companies and institutions generate enormous amounts of value that do not appear on any balance sheet. And what doesn’t appear in the numbers… carries no weight in decisions. That is the problem.
Daniel Fujiwara is one of the world’s leading experts in measuring the value of intangibles for corporations and governments. He has led more than 120 studies involving the evaluation of global investments exceeding 100 billion dollars.
He has transformed the way public policies are evaluated in governments such as Canada, New Zealand, Australia, and the United Kingdom, in addition to collaborating with international organizations and universities such as LSE, Cambridge, and ANU.
His mission is clear: to turn the intangible into solid evidence for better decision-making.
In this session, you will discover:
- How to measure the intangible value an organization generates: culture, environment, employee well-being, innovation, intellectual property, or social impact.
- Which measurement systems allow for smarter strategic decision-making.
- The steps an entity must take to maximize its return on investment through rigorous measurement.
- The main obstacles that prevent accurate measurement… and how to overcome them.
Because in an environment where everything must be justified, knowing how to demonstrate the real value you generate is not an extra. It is a competitive advantage.
The session will include a Q&A and interactive segment to explore how to apply these models in both public and private organizations.
PAST CONVERSATIONS
Leadership and Organizational Culture in the Age of AI
Speaker: François Pérez
Role: François Pérez, pioneer of outdoor training in Spain, Director of the Senior Program Transformative Team Leadership at ESIC, and instructor for the Leadership Master’s Program at Fundación Rafael del Pino
Date: 03/20/2026
Time: 10:00 AM – 11:00 AM
Location: La Salita by FUE, Calle Santa Cruz de Marcenado 33, mezzanine 6, 28015 Madrid
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“Your company has AI. But does it have the culture to use it?”
Giving a team access to artificial intelligence without a high-performance culture is like putting a Ferrari in the hands of someone who doesn’t know how to drive. It’s not a power problem. It’s a preparedness problem.
Many companies have already invested in AI—and they are disappointed. Not because the technology fails, but because people weren’t ready to integrate it into their way of working.
The barrier isn’t technical. It’s cultural. And the real brake isn’t the tool—it’s leadership.
François Pérez, pioneer of outdoor training in Spain, Director of the Senior Program Transformative Team Leadership at ESIC, and instructor for the Leadership Master’s Program at Fundación Rafael del Pino, has spent over 20 years guiding leaders through one of today’s greatest challenges: transforming organizational mindset and culture so they can perform in an AI-driven environment.
In this session, you will discover:
- Why 70% of AI implementations fail due to human—not technical—reasons.
- What truly blocks teams when trying to adopt new technologies.
- How to move from control-based leadership (which drains, slows down, and generates resistance) to leadership that fosters engagement, accountability, and high performance.
- Which cultural changes are essential for AI to become a real competitive advantage.
AI will not transform your company. People will. But only if they are prepared.
The session will also include a Q&A and interactive segment with attendees to delve into the main real-world challenges organizations are facing today.
AI Impact Scenarios on Work Models in Spain
Speaker: Alejandro Briceño
Role: Professional in innovation and business transformation. Currently working at Amazon Web Services and actively involved in initiatives related to strategy, leadership, and the impact of artificial intelligence in large organizations.
Date: 04/17/2026
Time: 10:00 AM – 11:00 AM
Location: La Salita by FUE, Calle Santa Cruz de Marcenado 33, mezzanine 6, 28015 Madrid
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The future of work isn’t coming. It’s happening now.
Artificial intelligence is transforming the way organizations operate, make decisions, and compete. It’s not a future trend. It’s a present reality.
The key question is: Is your organization ready for what comes next?
Alejandro Briceño is a professional in innovation and business transformation. He currently works at Amazon Web Services and actively participates in initiatives related to strategy, leadership, and the impact of artificial intelligence in large organizations. Additionally, he is a professor and speaker at various business schools.
The opinions expressed in this session are personal and do not necessarily represent the position of any organization.
We are experiencing a historic turning point. However, many companies are still underestimating the full scope of the change.
In this session, you will discover:
- How work models are evolving in organizations that are setting the pace in Spain.
- What strategic decisions companies are making today to anticipate change.
- Which short- and medium-term AI impact scenarios could redefine entire industries.
- The role of talent and how companies will change the way they attract, develop, and organize their teams.
This conversation isn’t just about technology. It’s about strategy, leadership, and adaptability.
There will be an open Q&A segment to address the real challenges organizations are facing today.
The best conversations don’t happen in auditoriums. They happen in spaces where you can ask, challenge, and debate. La Salita is that place.
